These companies have been granted the corresponding Trust Seal, demonstrating full compliance with the European OBA Self-Regulatory Programme.
This is the final step of the compliance journey within the Programme. All participating companies listed below have submitted their self-certification of compliance to the EDAA.
The self-certification of compliance is a declaration by the company that their OBA policies and practices comply with the industry standards administered by the EDA, and is the first compliance step under the Programme.
There are several located on the front page, and the others can be accessed through the Photo Galleries tab.There is also a link at the bottom of the page that will take you to the Photo Galleries section.The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for Online Behavioural Advertising.This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost.You can download a copy of the Self-Regulatory Framework from the European Principles page.
The businesses listed in the Framework and on this page are all committed to this initiative.If you are a business looking to join the Self-Regulatory Programme please follow the steps outlined on this page.All participating companies listed below have completed the independent certification process with an EDAA-approved Independent Certification Provider.Read more about the process The companies listed below hold a relevant EDAA Licence Agreement for use of the OBA Icon across European markets and/or integration with the pan-European consumer choice platform at All participating companies are actively providing notice and choice to consumers over their behavioural advertising preferences, and are working to achieve full compliance with the industry standards (see certified and self-certified companies).You might not know our name, but you’ve seen what we do.Alliance Data is the engine behind loyalty and marketing campaigns for more than 1,000 consumer-facing companies worldwide across all industries: retail, travel, pharmaceutical, financial services, auto, and more.