These guitars have serial numbers, but they are NOT serialized 1 through 100.
When I toured the Fender factory in California in 2001, there was discussion about a possible limited edition Custom Shop replica of Number One.
At that time, it was suggested that there might be as few as four replicas made.
In November 2003, Fender announced that 100 guitars would be made, priced at ,000 each, all made by John Cruz.
The guitar debuted at the winter NAMM show January 15-18, 2004.
The Charley replicas sold for 00, and are now selling for 00 if you can find one. Fender's Custom Shop employs some of the best craftsman in the business, and it is not unusual for their guitars to sell for thousands of dollars due to the number of hours spent handcrafting each guitar.
It is certainly not unusual for artwork to sell for ,000, and that's one way to look at this guitar.The replicas of Clapton's Gibson 335 had an original price of ,000.The bottom line is that ,000 is not unusual in the guitar market, particularly considering that some vintage electrics are listed at up to 0,000.It is my understanding that sales of the Number One guitars worked like this: Fender sold them to their top dealers (in this case by a lottery system due to the high demand) who can resell them to customers (or not).All 100 of the guitars were sold at the 2004 NAMM convention to Fender dealers.For the Clapton 335, my understanding is that orders were taken on a specific date from Fender dealers on a first-come first-served basis.