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Says Lara Delahunty, senior marketing manager at RSVP: "The online dating category is evolving fast and we were looking for an agency that can help RSVP continue to grow.
Through their strategic and creative thinking Core demonstrated that they will make a great commercial partner." Says Christian Finucane, founder and creative partner at Core: "The online dating market is competitive with a mix of paid and free services all vying to attract singles.
It's testament to RSVP that after 18 years, the brand remains the most trusted of them all." Core is one of the fastest growing independent creative agencies in Australia, with an expanding team, a recent move to larger premises in Sydney's Surry Hills and new clients including QBE and Sydney Airport.
Australia's leading and most trusted online dating site has launched a refreshed brand idea and a new 'Find a Keeper' tagline as part of a major new integrated campaign created by Sydney independent advertising agency Core.
Core, which was appointed to lead the RSVP creative business in June following a pitch, was tasked with contemporising the brand to appeal to a younger audience who want to have fun dating, but equally want to meet like-minded people who are interested in getting into a relationship.
VIEW THE FIRST SPOTVIEW THE SECOND SPOT Two 30 second TVCs with 15 second cut-downs have launched across free-to-air and subscription TV and are supported by a digital campaign.
Core's ideas use humour to leverage brand truths and dial up specific product features that illustrate the depth of human connections with real matches to real dates.
Says Christian Finucane, creative partner at Core: "The category is highly competitive and evolving, but after 18 years RSVP remains the most trusted brand for those looking for meaningful dates."The refreshed brand, 'Find a Keeper' tagline and new campaign reflects the changing way people are choosing to meet people and the spots highlight the everyday situations that are relatable to anyone who has been in the dating game."Says Lara Delahunty, senior marketing manager at RSVP: "RSVP is home-grown, modern, and captures the excitement of dating.
Australian online dating site RSVP, has appointed advertising agency Core following a three-way competitive creative pitch.
Despite increased competition from both free and paid services, more than half of Australians dating online use the locally-owned site, with over 1,200 new members signing up every day.
The independent Sydney-based agency was tasked to work on an acquisition and brand campaign, which is set to run across both free and subscription television, plus digital and activation channels.