A digital social good campaign conceived, planned and executed by Amsterdam-based advertising agency Lemz led to the identification of 1,000 paedophiles worldwide, arrests, laws being changed in several countries and praise from the United Nations.In early 2013, Mark Woerde, co-founder and director of strategy at Lemz, read an article about men who abuse underage girls via webcam in other countries.
To stop the problem, Lemz and Terre des Hommes realised they needed to tackle demand as rapid growth in third world internet connections makes supply harder to control.
"We came up with different ideas - such as shutting down predators' internet connections," Woerde explains.
"But these would only be temporary and effect a small number of predators." A turning point came with the realisation that once contact is made online, predators often share information that makes them relatively easy to identify.
Free Sex Chat is an adult webcam community where you can watch hot shemales strut their stuff on their live shemale cams.
There are many trannies waiting to do a live shemale sex chat with you right now!
Try Free Sex Chat shemale cams right now for free, with no registration required to start your hot shemale chat!
arab street hoores rapidshare.com/files|megaupload.com/deverlast, job opening, progressive metalssquirting,pussynude-cards.commyfrestsexteacherhijab porn videossexsuck siteswet pussy wet pussy wet pussy wet pussyparis hiltans imagegay cape towncelebertys mastrbatinghogtied and suspended nude women.comkaterina kaif sexy picsstrip gamemiss porter’s sexleeta pornsue diamond in crocreviewsexeydressteeness russian bilderhot japanesgirlsdivine cutiesheavy mikly breastsjessica surfer teenhitchhikerscumshottrailersnight spy hidden jilling masturbationmilking masculinsex,scatthsv bixesual datingglass blowing videossex +amerykahei8rou blogcurse, menstruation photossecond degree sexual asulthaley priscilla nudesfree young nude teen girlssillycoeds.comjane darling free hardcorehandjob with finger in assaggression ponr v?
Yet though a fast-growing 'industry', webcam sex tourism was not widely recognised as a problem.
And despite its scale and illegality, only six men had ever been sentenced - due to children's silence and lack of evidence as data transmission via camera is live so rarely recorded.
Woerde approached Terre des Hommes - an international human rights charity focused on the rights of children - to collaborate on an initiative that would help tackle the problem by mobilising politicians and police world-wide.
Sweetie is a creative idea that developed out of months of research and the realisation that the crime comprises a basic economic system with supply and demand.