The advancements in web and mobile app development are significant, but today’s ads haven’t kept up with the pace of innovation.
Eccky won the 2005 Spin Awards for Innovation and for Best Interactive Concept.
Eccky was created in August 2005 by Dutch developer Media Republic in association with MSN in the Netherlands.
Eccky has characteristics of life simulation and virtual pet games.
The gameplay of the first version of Eccky involved a virtual baby, or Eccky, which was born on the basis of information derived from both Eccky user players.
Eccky used an AIML chatbot and MSN Messenger for chat between users and the Eccky baby.
In 2006, Eccky became an independent company as a subsidiary of Media Republic.
From its live introduction to the public until August 2006, Eccky required an initial fee which could be paid by either user player.
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In the rapidly changing Telecom environment with its low switching costs, excellent customer service is vital to retaining customers and developing profitable customer relationships.
Tools like Net Promoter Score are being adopted to augment traditional measure of customer satisfaction.
Until 2009, it was an MSN-based life simulation game in which two people work together to create and raise a virtual baby.